Once you’ve selected your target individuals for possible celebrity endorsements – those people who are the best and most ideal fit for your product or service – it’s imperative to put together a package that’s professional, compelling and attractive. It should stand out while clearly identifying your brand.
If you’re looking to create and leverage celebrity endorsements, you’ll need to follow these steps.
Here are a few of the important Do’s and Don’ts of sending gift packages to celebrities and their representatives:
- Make sure your package is neat and professional
- Brand your package with your company colors and logo
- Take the time to customize your letter and use professional letterhead
- Make sure the presentation and the value of the gift itself is something worth noticing
- Reference why you hand-selected this gift for this particular celebrity
- Include relevant information about your product or service. A company profile, brochure, look book or FAQ sheet is fine
- Make sure you include information about how to contact you. Include at least two of your business cards – one for the celebrity and the other for their representative
- Don’t handwrite your note if your penmanship is poor
- Don’t use personal stationery. You letter should be on professional letterhead
- Do not ask for an autograph or send a picture of yourself
- Don’t ask the celebrity or their representative for a favor. Don’t ask for a quote or testimonial before the celebrity has had ample time to show that they like your product or service. You’ll won’t get a celebrity endorsement if you’re too aggressive
- Don’t make any comments about the celebrity’s appearance, personal life, romantic status or whatever gossip is floating around the Internet
- Do not overly gush; keep it professional. You can compliment a celebrity on his or her work or a specific project or accomplishment, but there’s a fine line between a professional compliment and an overzealous fan.
©Liz Dennery Sanders 2010
Source by Liz Dennery Sanders